A colour-blocking campaign that reframes Bata's Spring–Summer range as everyday self-expression pairing understated, wearable footwear with bold, saturated worlds that make each step feel effortlessly contemporary.

A gunmetal packaging system that recasts Chivas Regal's smoky expression as something stronger and more masculine trading warm heritage gold for forged, industrial metal, while holding onto the premium codes the brand is built on.

A campaign that turns the product's own party trick into the media every electric-blue tongue becomes a playful invitation to say "Hee!" and share the fun of Chupa Chups' new Blueberry Bubble Gum Lollipop.

A brand campaign that expands what a diamond can mean moving IGI beyond romance to become the trusted seal behind every meaningful milestone, certifying not just the stone but the story it stands for.

Sony Global provided a set of master assets for its new headphones, which were to be adapted for the Indian market. The challenge was to create a series of impactful posters that stayed true to Sony’s global visual language while making the communication relevant and compelling for Indian consumers.

A two-bottle pack shaped like an iconic lighter — where opening it mimics the flick of a flame — turning Oaken Glow's smoky, peat-fired character into the spark that gets the party going.

A minimalist print and outdoor campaign that reframes everyday conversation as medicine transforming the shape of a pharmaceutical pill into a table for two to normalise dialogue around mental health.

This project was about redefining identity and digital presence to communicate quiet confidence, heritage, and timeless refinement. Möbius focused on creating a brand expression that balances clarity with enduring elegance.

A high-energy launch campaign that introduces Imperial Blue’s Lemongrass & Citrus Gin to Nigeria using vibrant pop-art illustration and collective optimism to disrupt a traditional, unflavoured market.

llustration has always been a part of my creative journey. I graduated in Applied Art from the College of Art, Delhi, where my love for drawing and visual storytelling began.

Over the years, alongside my advertising career, I’ve had the opportunity to work on freelance and client projects where I’ve ideated and illustrated for brands like Chupa Chups, Domino’s, Mentos, Suzuki, KFC, Royal Enfield and many more.