Adapting Sony Global’s assets into a premium, India-relevant poster while staying true to the global brand language.
We retained the core visual identity and premium aesthetic established by Sony Global, while exploring how the provided assets could be composed and adapted for the Indian market. The focus was on creating a clean, contemporary and product-led visual system that maintained global consistency.
The first set of poster designs was developed in India using the assets provided by the Sony Global team. The designs balanced Sony’s global brand guidelines with a locally crafted art direction, resulting in premium, distinctive and market-ready communication.
