ArtxLab®

© 2014-26
Möbius
Artxlab
Artxlab
Möbius

ArtxLab®

© 2014-26
Möbius
Artxlab
Artxlab
Möbius

ArtxLab®

© 2014-26
Möbius
Artxlab
Artxlab
Möbius

brings ideas and design together, turning imagination into clarity and connection into beauty.

brings ideas and design together, turning imagination into clarity and connection into beauty.

brings ideas and design together, turning imagination into clarity and connection into beauty.

My approach is clear,collaborative, and focused. With over 11 years in advertising, I partner closely with brands and teams to shape work with intent and discipline. Ideas are tested from multiple angles, sharpened through experience, and guided by purpose. Nothing is decorative, nothing is accidental. The result is thoughtful, precise work designed to last beyond trends.

My approach is clear,collaborative, and focused. With over 11 years in advertising, I partner closely with brands and teams to shape work with intent and discipline. Ideas are tested from multiple angles, sharpened through experience, and guided by purpose. Nothing is decorative, nothing is accidental. The result is thoughtful, precise work designed to last beyond trends.

My approach is clear,collaborative, and focused. With over 11 years in advertising, I partner closely with brands and teams to shape work with intent and discipline. Ideas are tested from multiple angles, sharpened through experience, and guided by purpose. Nothing is decorative, nothing is accidental. The result is thoughtful, precise work designed to last beyond trends.

Art Direction • Graphic Design • Branding • Film

Art Direction • Graphic Design • Branding • Film

Services
Services
Services

If you’re looking for clarity in design, let’s build it together.

If you’re looking for clarity in design, let’s build it together.

A /

Create identity systems that bring clarity and distinction to brands thoughtful visuals, cohesive structure, and design that lasts.

Brand Strategy

Visual Identity System

Logo & Mark Development

Typography & Color System

Guidelines & Asset Library

A /

Create identity systems that bring clarity and distinction to brands — thoughtful visuals, cohesive structure, and design that lasts.

Brand Strategy

Visual Identity System

Logo & Mark Development

Typography & Color System

Guidelines & Asset Library

A /

Create identity systems that bring clarity and distinction to brands — thoughtful visuals, cohesive structure, and design that lasts.

Brand Strategy

Visual Identity System

Logo & Mark Development

Typography & Color System

Guidelines & Asset Library

B /

Guide ideas from concept to execution, shaping visual and narrative direction for consistent expression across every touchpoint.

Visual Direction

Campaign Concepts

Art Direction for Photo & Film

Tone & Narrative Guidance

Style Frameworks

B /

Guide ideas from concept to execution, shaping visual and narrative direction for consistent expression across every touchpoint.

Visual Direction

Campaign Concepts

Art Direction for Photo & Film

Tone & Narrative Guidance

Style Frameworks

B /

Guide ideas from concept to execution, shaping visual and narrative direction for consistent expression across every touchpoint.

Visual Direction

Campaign Concepts

Art Direction for Photo & Film

Tone & Narrative Guidance

Style Frameworks

C /

design intuitive, expressive digital experiences shaped by strong visual direction and seamless interaction across all screens.

Website & Platform Design

Interaction & Motion Guidelines

UI Systems

Component Libraries

Responsive Layouts

C /

design intuitive, expressive digital experiences shaped by strong visual direction and seamless interaction across all screens.

Website & Platform Design

Interaction & Motion Guidelines

UI Systems

Component Libraries

Responsive Layouts

C /

design intuitive, expressive digital experiences shaped by strong visual direction and seamless interaction across all screens.

Website & Platform Design

Interaction & Motion Guidelines

UI Systems

Component Libraries

Responsive Layouts

Awards

Awards

Awards

Selected moments where my work was acknowledged by others.

Cannes Lion

Brand & Communication Design

x3

Cannes Lion

Brand & Communication Design

x3

Cannes Lion

Brand & Communication Design

x3

Spikes Asia

Visual Identity

x1

Spikes Asia

Visual Identity

x1

Spikes Asia

Visual Identity

x1

One Show

Branding & Typography

x2

One Show

Branding & Typography

x2

One Show

Branding & Typography

x2

D&AD

Digital Design

x3

D&AD

Digital Design

x3

D&AD

Digital Design

x3

Tokyo TDC

Typography Excellence

x1

Tokyo TDC

Typography Excellence

x1

Tokyo TDC

Typography Excellence

x1

Clients

Clients

Clients

Here are some of the brands we’ve had the privilege to collaborate with.

Here are some of the brands we’ve had the privilege to collaborate with.

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Our thoughts on how brands, systems, and stories find their form.

Studio Notes

Möbius
Möbius

April 26, 2026

In design, clarity isn’t about simplicity for its own sake. It’s about removing what doesn’t serve meaning — until what remains feels inevitable.

Möbius
Möbius

March 29, 2026

Design isn’t about getting everything right — it’s about making the right things matter.

Our thoughts on how brands, systems, and stories find their form.

Studio Notes

Möbius
Möbius

April 26, 2026

In design, clarity isn’t about simplicity for its own sake. It’s about removing what doesn’t serve meaning — until what remains feels inevitable.

Studio Notes

Möbius
Möbius

April 26, 2026

In design, clarity isn’t about simplicity for its own sake. It’s about removing what doesn’t serve meaning — until what remains feels inevitable.

Let’s Talk!

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Looking forward to your reply!

Hey

Ajay ,

my

name

is

and

I’m

writing

from

.

I’m

getting

in

touch

because

I’d

like

to

You

can

contact

me

at

.

Looking forward to your reply!

Hey

Ajay ,

my

name

is

and

I’m

writing

from

.

I’m

getting

in

touch

because

I’d

like

to

You

can

contact

me

at

.

Looking forward to your reply!

ArtxLab®

© 2014-26

Join my studio newsletter for thoughts on design, brand systems, and creative direction sent occasionally, when there’s something worth saying.

ArtxLab®

© 2014-26

Join my studio newsletter for thoughts on design, brand systems, and creative direction — sent occasionally, when there’s something worth saying.

ArtxLab®

© 2014-26

Join my studio newsletter for thoughts on design, brand systems, and creative direction — sent occasionally, when there’s something worth saying.

NEW DELHI, IN
NEW DELHI, IN