'25

Mental health communication in India is often clinical and stigmatized. The campaign aimed to introduce a more human and culturally familiar narrative.

/ 2

/ 1

These shifts translated into measurable improvements:

+62%

+62%

+62%

Parameter

+40%

+40%

+40%

Parameter

+78%

+78%

+78%

Parameter

+78%

+78%

+78%

Parameter

Next Project.

Next Project.

ArtxLab®

© 2014-26

Join my studio newsletter for thoughts on design, brand systems, and creative direction sent occasionally, when there’s something worth saying.

ArtxLab®

© 2014-26

Join my studio newsletter for thoughts on design, brand systems, and creative direction — sent occasionally, when there’s something worth saying.

ArtxLab®

© 2014-26

Join my studio newsletter for thoughts on design, brand systems, and creative direction — sent occasionally, when there’s something worth saying.

NEW DELHI, IN
NEW DELHI, IN